News

New Scripture Union site reflects shift to online

December 2007

The Christian movement Scripture Union, England and Wales, has launched its Baigent-redesigned website www.scriptureunion.org.uk this week reflecting their ongoing campaign to maximize online potential to new and existing supporters and in meeting society’s spiritual needs through its online ministries.

Within this project we've focused on bringing the original site into a new framework and infrastructure to improve visual impact, usability and provide a strong framework for their online strategy. The site is supported by our Site Manager content management system, and also combines a supporter profile system, e-commerce and infrastructure solution.

Our Managing Director, Martin Campbell commented, “What marks this project out as special in the sector is that, rather than being a stand-alone project, it’s a core element of an overall five year organisational strategy. This means that in every respect, from supporter recruitment to donations, brand awareness to service delivery, it works in harmony with offline activities. It’s only by bringing digital projects out of the web team and onto the boardroom table, engaging with people right across the organisation, that not for profit organisations can really tap into their true online potential, and because this project has done just that, we’re very excited by what it can deliver.”

The new framework enables Scripture Union to cross-sell products and services to their wide range of supporters, and the advertising engine provided by Baigent provides the opportunity for relevant ads to be targeted at specific audiences on the site, linked to the page or section they’re viewing. In addition, supporters now only require one log-in which will hold all their information.

The redesign and re-launch will help Scripture Union develop new online ministries and resources that will equip Christians to respond to society’s great spiritual need and is part of Scripture Union’s movement-wide strategy with the aims of “Reaching the next generation”. It will help the organisation adapt to communicating on the right wavelength with a modern society in which around 60% of households access the internet. It builds on the recent success of their PrayLive application (also developed with Baigent) for Facebook.