Teenage Health Websites
The Brief The Teenage Health Freak site exists to deliver accurate health information to teenagers in an entertaining manner. Content has to engage and encourage interaction and appear regularly updated – whilst the site itself must have built-in longevity. Our approach The site has two parts: i) Pete Payne’s Online Diary - a teenage hypochondriac, Pete acts as a soft entry to health information, linked to at: ii) Doctor Ann’s Virtual Surgery – this provides health information via avatars, surveys, cartoons, quizzes - encouraging teenagers to fact-find via a wide range of interactive content. A teen community is achieved through the diary (which can be received via email) and by enabling users to “eavesdrop” on other patients’ conversations with Doctor Ann and ask questions themselves. Because editorial time on this site is constrained by author availability, it is constructed to automate many answers and updates behind the scenes. The Results A well established, award-winning site with an excellent reputation and positive feedback:
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